Enreach is at the forefront of digital marketing innovation, specializing in the dynamic intersections of blockchain, web3, and technology sectors. With a keen focus on founder video content, social media engagement, and website optimization, the company leverages cutting-edge strategies to enhance brand visibility and drive growth. Enreach prioritizes high-quality content creation, ensuring consistent and compelling messaging across platforms like YouTube, TikTok, Twitter, and LinkedIn. The company’s digital marketing initiatives are meticulously crafted to resonate with a tech-savvy audience, emphasizing user experience and conversion rate optimization through expert SEO and SEM practices.
Enreach is committed to fostering a collaborative and creative workplace environment, where a team of digital marketing professionals thrives under strong leadership. The company emphasizes the importance of staying abreast of industry trends, particularly within blockchain and web3 domains, to craft targeted campaigns that captivate and engage their audience. By offering a competitive salary, benefits, and the unique opportunity to work directly with the founder/CEO, Enreach positions itself as a desirable workplace in the vibrant city of Cape Town. The company values innovative thinking and provides creative freedom, enabling their team to produce impactful content that reaches a global audience.
We are seeking an experienced Head of Digital Marketing to lead our digital marketing efforts, focusing on founder video content, company social media channels, and website conversions, specifically targeting a blockchain, web3, and tech audience.
Responsibilities:
Digital Marketing Strategy:
- Develop and execute a comprehensive digital marketing strategy that aligns with the company's goals and objectives.
- Focus on promoting the founder's video content on YouTube and TikTok to drive engagement and growth.
- Manage and enhance the company's presence on social media platforms, including Twitter and LinkedIn.
Content Creation and Management:
- Oversee the creation and distribution of high-quality video content for the founder's personal brand.
- Collaborate with content creators, videographers, and designers to produce engaging and shareable content.
- Ensure consistent and compelling messaging across all digital channels.
Website Optimization and Conversions:
- Optimize the company website for improved user experience and increased conversions.
- Implement SEO and SEM strategies to drive organic and paid traffic to the website.
- Analyze website performance metrics and make data-driven decisions to enhance conversion rates.
Social Media Management:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Monitor social media trends and adjust strategies accordingly.
- Engage with the online community and respond to comments and messages promptly.
Audience Targeting and Engagement:
- Leverage expertise in marketing to a blockchain, web3, and tech audience to create targeted campaigns.
- Stay informed about the latest trends and developments in the blockchain and tech industries.
- Identify opportunities to connect with and engage the target audience effectively.
Team Leadership and Collaboration:
- Lead and mentor a team of digital marketing professionals.
- Foster a collaborative and creative work environment.
- Work closely with other departments to ensure alignment of marketing efforts with overall business goals.
Qualifications:
- Proven experience as a Head of Digital Marketing or similar senior role in the tech industry.
- Strong background in marketing to a blockchain, web3, and tech audience.
- Demonstrated success in managing and growing social media channels, particularly YouTube, TikTok, Twitter, and LinkedIn.
- Expertise in website optimization, SEO, and SEM.
- Excellent leadership, communication, and project management skills.
- Creative and analytical mindset with the ability to make data-driven decisions.
Preferred Qualifications:
- Experience working with founders or high-profile personalities.
- Familiarity with the content styles of Vookum Media, Valuetainment, and similar brands.
- Knowledge of the latest trends and best practices in digital marketing.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work directly with a founder/CEO and make a significant impact on the company's digital presence.
- Creative freedom and the chance to produce content that reaches a global audience.
- Dynamic and collaborative work environment in the vibrant city of Cape Town.
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