Senior Performance Marketing Manager
atImmutable
Feb 21
Our unique platform-as-as-service enables game developers to easily create and operate marketplaces where players can then buy, sell and trade “in-game assets” (e.g., skins, weapons and tools) with each other. By leveraging the Ethereum Blockchain, for the first time ever, players have true ownership and control over their in-game assets.
We are backed by top-tier investors including Naspers Ventures, Galaxy Digital, Apex Capital and Coinbase. With US$15m raised in venture funding, and over US$6m in revenue from our genesis sale we are very well positioned to leverage our first-mover advantage globally and make ownership of in-game assets go mainstream.
Our first title, Gods Unchained, is already the number one blockchain game in terms of players, revenue and secondary asset trading. In fact, Gods Unchained has issued more in-game assets than all other blockchain games, put together.. More games are set to join the platform in 2020.
That's where you come in...
About Us 🚀Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of the fastest Australian companies to reach unicorn status, having raised more than AUD $300M+ and having a valuation of AUD $3.5 billion.Currently, the Immutable Group consists of the Immutable Platform, the preferred developer platform for building & scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.It is our ambition to make digital worlds real; we have incredible global growth plans as we strive to become the number one ecosystem for NFTs. Come and join us as we pioneer in this space! 🚀About The Role 🤔As a Performance Marketer at Immutable, you'll be at the forefront of our mission to launch and grow some of the most anticipated web3 games, including Gods Unchained, Guild of Guardians, Metalcore, Shardbound, and Infinite Victory. Your role is pivotal in ensuring the success of our gaming titles, contributing to the evolution of the Immutable brand and the web3 gaming industry.With expertise in media buying, you will be responsible for crafting and executing effective media buying strategies to maximise reach, engagement, and conversions. If you love the 0-1 process and seeing your ideas and strategies come to life, you will enjoy the build that exists in this role!
You’ll Be Empowered To 🎮
- Strategic Planning: Develop and execute strategic plans for key traffic KPIs through paid media channels, shaping the success of our game launches.
- Collaboration Mastery: Work closely with our media agency, Marketing, and Production teams to ensure seamless delivery and execution of media plans aligned with our global strategy.
- Data-Driven Optimization: Utilise your strong quantitative, analytical, and problem-solving skills to optimise campaign performance, leveraging short- and long-term measurement approaches.
- Reporting Excellence: Assist in developing insightful reports on media performance, applying learnings to improve the effectiveness of our campaigns continually.
We'd Love You To Bring 🤝
- Experience in Performance Marketing: Proven success in delivering results for past media campaigns, with a deep understanding of the planning process, user acquisition and full-funnel KPIs.
- Broader Growth Marketing Experience: Familiarity with ASO/SEO/SEM/CRM, providing additional insights into broader growth marketing areas.
- Analytical Prowess: Strong data and numerical skills, coupled with an ability to self-serve, ensuring well-organised and effective marketing strategies.
- Collaborative Spirit: Ability to collaborate cross-functionally, ensuring effective communication with internal teams and external agencies.
- Gaming empathy: An interest in gaming coupled with understanding of gaming culture and platforms like Twitch.
Bonus Points For ✅
- Web3 Gaming Enthusiast: An active interest or involvement in the web3 gaming community
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