Marketing Manager North Latam
atBinance
Sep 06
Founded by Changpeng Zhao (CZ) in 2017, Binance is currently the largest cryptocurrency exchange in terms of daily volume. Binance is the core global exchange. However, Binance operates separate exchanges in some countries such as the US, UK, Singapore, and Turkey due to regulatory reasons.
Since Binance has global operations, the exchange does a lot of hiring on a regular basis. Being a market leader, Binance Jobs also come with significant perks. Most of the jobs are remote, with flexible working hours. Binance also offers health insurance, the option to be paid in crypto, and programs to develop your skills.
If you're looking for Binance US Jobs, a wide range of them are also available most of the time. On average, the Binance Interview process lasts 2-4 weeks with 4 steps: Application Review, Interview, Offer, and finally Onboarding.
Responsibilities:
- Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met;
- Own the local marketing strategy holistically including Growth initiatives, Strategic projects and a Full Funnel marketing program;
- Design Marketing Campaigns accordingly and complete with Communication in own and earned, Performance marketing, Social Media and Activations;Â
- Work with global marketing to localize relevant campaigns in service of user growth;
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
- Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns;
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
- Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways;
- Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience;
- Manage new media partnerships end-to-end to drive measurable growth;
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;
- Help shape the Binance brand in Latam Region;
- Team Management.
Requirements:
- Fluency in Spanish and English is a must;
- Minimum 5 years of relevant marketing experience, preferably in a fast paced industry;
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
- Must have a strong interest and knowledge in crypto/blockchain/technology;
- Must be able to work independently;
- Capable of work under pressure and short timelines;
- Balance strategic planning with operations and execution;
- A university degree relating to Marketing is a plus;
- Strong coordination skills and strategic mindset for marketing;
- Familiarity with online and offline marketing avenues such as social media, community management, and event management;
- Proven experience in growing and managing user base.
Listed in: Web3 Jobs, Web3 Crypto Jobs, Marketing Crypto Jobs, Non Tech Crypto Jobs, Social Media Crypto Jobs, Operations Web3 Jobs, DireCTOr Web3 Jobs, Community Crypto Jobs, Manager Crypto Jobs, Data Web3 Jobs, Full Time Crypto Jobs.