Growth Marketing Manager LATAM

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.We are seeking a strategic and data-driven Growth Marketing Manager to join our regional marketing team.    Our objective is to expand our reach to new audiences through partnerships and alliances and drive new growth opportunities across the region. The ideal candidate possesses strong analytical skills and a deep understanding of digital marketing channels but has experience in partnership management.    It is also required to have strong communications and negotiation skills to collaborate with multiple stakeholders to craft effective go-to-market strategies and drive growth.    The role involves drawing insights from different data sources, identifying, implementing, and managing projects and partnerships to drive new growth levers for Binance based on these insights.

Responsibilities:

• Drive and execute the regional Growth Marketing Strategy, including channel analytics, localization, adaptation, and evaluation. Identify and negotiate strategic partnerships while maintaining a strong relationship with stakeholders. It also requires swift implementation, activation, and reporting.
Project and Partnership Management:
• Based on insights, develop and implement projects, craft go-to-market strategies in collaboration with global/ local marketing teams and data analytics teams;
• Ensure alignment and effective communication among all stakeholders;
• Proactively identify gaps in business metrics and user behavior trends;
• Set up necessary infrastructure to alert business leaders about emerging trends and patterns;
Data Analysis and Interpretation:
• Utilize strong analytical skills to interpret complex data sets and generate actionable insights;
Digital Marketing Expertise:
• Possess a deep understanding of various digital marketing channels (Paid, SEO, Lifecycle);
• Familiarity with tools such as Google Analytics, SimilarWeb, MMPs, and social listening tools to monitor and analyze marketing performance;
Insights Generation:  
• Draw insights from dashboards and metrics to inform business decisions;
• Translate data findings into strategic recommendations for marketing initiatives.

Requirements:

• Worked in an international environment, with cross-functional teams and multiple stakeholders;
• Proven experience in business development, partnerships, or sales;
• Analytical mindset with the ability to identify and leverage growth opportunities;
• Deep understanding of digital marketing channels and associated analytics tools;
• Exceptional communication, negotiation, and relationship-building skills;
• Ability to translate complex data into clear and actionable business insights;
• Proactive and self-motivated with a keen eye for detail;
• Fluent English is a must;
• Remote and Start-up experience is a plus.

Working at Binance• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Flexible working hours, remote-first, and casual work attireLearn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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