Global Brand Director
atWindranger Labs
Dec 20
Windranger Labs, through its innovative venture Game7, is leading the charge in integrating gaming with blockchain technology. Positioned at the intersection of gaming and decentralized tech, Game7 offers an on-chain, modular ecosystem that caters to both players and developers. They address key challenges such as sustained player engagement, distribution, and infrastructure by providing a comprehensive suite of Web3 primitives, enabling seamless game development from concept to market.
The Communications Team at Game7 plays a vital role in engaging both traditional gamers and those entering the Web3 space. By collaborating across departments, the team crafts captivating narratives and content that showcase the unique features of their games and community activities. Game7 offers a flexible, fully remote work environment with a culture that emphasizes autonomy, creative freedom, and continuous learning. The company ensures a supportive and inclusive workplace dedicated to the well-being and professional growth of its team members.
Who we are
Mantle is building the largest sustainable hub for financial and consumer on-chain applications. Conceived by a community of builders as a burgeoning on-chain ecosystem pioneering a vision for the mass adoption of token-governed technologies, Mantle Ecosystem comprises an Ethereum layer 2 (L2) — Mantle Network, a decentralized autonomous organization (DAO) — Mantle Governance, one of the largest on-chain treasuries — Mantle Treasury, and an Ether (ETH) liquid staking and restaking protocol — mETH Protocol: all built on Ethereum. To support the next-generation of innovators, builders, and developers, Mantle is growing its ecosystem via Mantle EcoFund, a catalyzed capital pool of $200M. Mantle’s Showcase Apps program lends additional support and publicity to ecosystem projects in categories such as real world assets (RWA), web3 gaming and intent-driven applications.
Role Overview
The Global Brand Director at Mantle is a pivotal role that transcends traditional branding responsibilities. This leader will own the development, evolution, and enforcement of a cohesive brand strategy that encompasses not just the visual identity but also a compelling narrative, operational alignment, and deep-rooted cultural resonance.
You will set the tone for how Mantle is perceived globally —designing campaigns, developing guidelines, and steering all business units to uphold a unified and premium brand. Your expertise in driving creative, thematic campaigns will align with Mantle’s business and marketing goals, ensuring we remain both relevant and aspirational in the Web3 space and beyond.
Key Responsibilities
Brand Strategy Development
Create and refine Mantle’s global brand strategy, ensuring it reflects a premium, innovative, and cohesive identity.
Develop brand guidelines that are comprehensive yet adaptable across different geographies, cultures, and business units.
Own the brand narrative by crafting a compelling story that resonates across internal and external stakeholders.
Campaign Ideation & Execution
Propose and lead thematic brand campaigns that align with business objectives, product launches, and marketing needs.
Collaborate with cross-functional teams to bring innovative ideas to life through campaigns that inspire and engage global audiences.
Evaluate campaign performance and brand sentiment to optimize future strategies.
Cross-BU Brand Compliance
Ensure all business units and external agencies adhere to brand guidelines, maintaining consistency across touchpoints including marketing, product, customer experience, and internal communications.
Act as the brand steward by auditing outputs across channels and providing actionable feedback.
Creative Leadership
Partner with creative teams to deliver visually stunning and narratively impactful assets.
Advocate for bold, out-of-the-box ideas while maintaining alignment with Mantle’s strategic goals.
Stakeholder Collaboration
Work closely with executive leadership to align brand initiatives with company vision and long-term goals.
Partner with marketing, PR, and product teams to drive cohesive brand integration.
Qualifications
Experience
8+ years in brand management roles within leading FinTech, tech, or consumer-facing companies, preferably with experience at public (IPO) companies or global premium brands
Proven track record of building and evolving a brand across multiple business units or geographies.
Demonstrated success in conceptualizing and executing innovative campaigns that deliver measurable impact.
Skills
Strategic Vision: Ability to see the big picture and craft strategies that align branding with business goals.
Creative Leadership: Strong ability to generate unique, high-impact ideas and translate them into compelling narratives and campaigns.
Stakeholder Management: Excellent interpersonal skills to collaborate across departments and with C-level executives.
Execution Excellence: Attention to detail with an ability to enforce brand consistency across touchpoints.
Knowledge
Familiarity with emerging trends in Web3, blockchain, and technology branding would be a plus.
Strong understanding of global cultural nuances and how they impact branding strategies.
If you think you have valuable experience to bring to the organization, but don’t necessarily meet all of the criteria for the role, we still want to hear from you. We consider all applications.
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