⭐ Featured Opportunity

Director of Acquisition

Our client, a leading group in the iGaming industry with millions of users worldwide, are seeking a highly strategic and results-driven Director of Acquisition to lead user acquisition efforts targeting crypto-savvy audiences and drive them to their global gambling platforms. The ideal candidate will have deep expertise in community-driven marketing, with a proven track record of acquiring users through platforms like Discord, Telegram, Steam Chat, Rocket, Chanty, and other emerging chat-based platforms.

You will be responsible for developing and executing high-impact acquisition strategies, leveraging crypto communities, influencers, and growth hacking techniques to scale user acquisition while optimizing ROI.

Key Responsibilities

  • Develop and execute user acquisition strategies targeting crypto users across Discord, Telegram, Steam Chat, and other chat-based platforms.
  • Identify, engage, and convert high-value crypto communities into active gambling platform users.
  • Collaborate with growth marketing, CRM, and data teams to optimize funnels and maximize LTV (Lifetime Value).
  • Manage partnerships with crypto influencers, affiliate marketers, and community moderators to drive scalable acquisition.
  • Leverage on-chain analytics and crypto-native marketing tools to track and optimize campaigns.
  • Stay ahead of emerging trends in crypto, decentralized communities, and Web3 to identify new acquisition channels.
  • Work closely with product teams to align acquisition strategies with platform features tailored for crypto users.
  • Monitor and report on KPIs, ensuring efficient CAC (Customer Acquisition Cost) and strong conversion rates.

Required Skills & Experience

  • 5+ years in performance marketing, user acquisition, or growth marketing, in crypto, gambling, or fintech.
  • Proven success in acquiring users through Discord, Telegram, Steam Chat, or similar platforms.
  • Deep understanding of crypto communities, blockchain trends, and Web3 user behaviour.
  • Experience with affiliate marketing, influencer partnerships, and community-driven growth.
  • Strong analytical skills with expertise in tracking tools (Google Analytics, Mixpanel, Chainalysis, Dune Analytics, etc.).
  • Familiarity with on-chain marketing strategies (airdrops, NFT integrations, token incentives).
  • Ability to work in a fast-paced, globally distributed team.

Preferred Qualification:

  • Experience working in the iGaming industry with an understanding of the unique challenges and opportunities it presents

Listed in: Crypto Jobs, Marketing Web3 Jobs, Community Crypto Jobs, Web3 Crypto Jobs, Discord Crypto Jobs, Full Time Crypto Jobs, Remote Crypto Jobs.

Related Salaries in Web3

Related Locations