Marketing Manager

8 months ago I joined a cryptocurrency exchange startup based in Zug, Switzerland and known as Monetum.com. While the company prepares to launch its exchange platform by the end of this year, I took the initiative to run an online marketing campaign during the summer to test our target audience and analyze which creatives, landing pages, ad copies and different marketing channels would provide us better conversion.

By doing so, I was able to determine an approximation of the user acquisition cost at different stages of the funnel and to know which online marketing tactics worked better or didn't work at all. For instance, the cost for a si...