Product Marketing Manager

Interop Labs is growing, and we’re looking for a Product Marketing Manager to join our team! In this role, you’ll be the go-to expert for taking Axelar’s products to market; from messaging and positioning to hands-on GTM execution.

If you’re passionate about Web3, enjoy working cross-functionally with product, sales, and marketing teams, and thrive in fast-paced, startup environments, this role is for you.

Your responsibilities

• Develop compelling product messaging and positioning that highlights the value of Axelar products (ITS, Amplifier, and more).
• Plan and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with key stakeholders.
• Conduct market research and competitive analysis to refine messaging and identify opportunities for differentiation.
• Collaborate with the Head of Marketing, product, and sales teams to ensure seamless product adoption and customer success.
• Serve as the voice of the customer by gathering feedback and translating it into actionable insights for the product team.
• Track and analyze the success of marketing initiatives, refining strategies to optimize results.

Your profile

• 5+ years of product marketing experience in technology companies, ideally within Web3, blockchain, or developer-focused products.
• Proven track record of launching products and driving adoption through hands-on marketing efforts.
• Experience with competitive analysis, market research, and crafting GTM strategies.
• Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.
• Comfortable in a startup environment where priorities shift, and speed is key.
• Exceptional communication and storytelling skills, with both technical and creative expertise.
• Passion for Web3 and a strong curiosity about how blockchain can drive innovation.

Why us?

• Autonomous, distributed environment with the opportunity to work collaboratively in a diverse team worldwide.
• The scope to contribute to high-impact work and make a difference in a decentralized protocol.
• The chance to challenge yourself whilst learning heaps of stuff in the process.
• Unlimited time off throughout the year to rest and recharge.
• Competitive compensation with stock options, experiencing growth from the initial phase.

About us

Interop Labs builds interoperability technology.  

Interoperability between blockchains is crucial technology infrastructure for the growth of Web3 and the advancement of internet technology as a whole. Interop Labs is the initial developer of Axelar Network - the programmable Web3 interoperability platform, scaling the next generation of internet applications to billions of users. Axelar network's key attributes are programmability, security and scalability.

Axelar (https://axelar.network) has raised over $100 million from leading VCs including DCVC, Galaxy, Polychain, Dragonfly, Coinbase, and more. Its diverse partner ecosystem spans industry heavyweights such as Ripple, Circle, dYdX, Uniswap, JPMorgan, Deutsche Bank, Microsoft, and others—underscoring Axelar’s unique market position and opportunity in unifying stacks between traditional finance and decentralized ecosystems. Axelar protocol was founded by Sergey Gorbunov (MIT PhD, UWaterloo Professor) and Georgios Vlachos (MIT MSc, Math Gold Medalist), who previously helped to build and launch Algorand.

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