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Ecoterra is a company which attempts, by making use of blockchain technology, to facilitate and encourage therecycling process in order to fight global warming and climate change. Today’s worsening effects have led not only alot of big-name companies, but also a great number of consumers to engage themselves in slowing down, andeventually reversing the wild weather pattern that climate change has unfortunately set. Tree plantations, beachcleanups, and a proper waste management are only some of the ways in which climate change is currently beingcombated. Recycling is another one. Although today, more than ever, a great emphasis is put on it, recycling stillseems to raise some difficulties due to one reason or another. Some people, although well meant, simply say theylack the knowledge (was it the pizza boxes or the soda cans that had to go to the recycling bins?). How theoverwhelming majority, however, motivates its unwillingness to recycle is due to a lack of either a convenient access(39%), some extra space for the bins (35%), or enough time to properly separate the waste (29%). All these reasonsseem to indicate the lack of a rather more personal reason to recycle, and may be translated into: “we lack theincentive to find a convenient access”, “we lack the incentive to make some extra space for the recycling bins”, or“we lack the incentive to find time to separate the recyclables”. Without a personal incentive, people are morereluctant to take the extra step needed in order to recycle properly

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