Key Takeaways:
- Crypto industry growth demands unique marketing skills and offers lucrative salaries.
- Essential digital marketing skills include SEO, SEM, PPC, and content strategy.
- Soft skills like effective communication and adaptability are important.
- Knowledge of blockchain technology enhances marketing effectiveness in crypto.
- Building strong relationships and networking are key to positive client experiences and career success.
- Continuous learning and staying current with trends ensure market relevance.
- Hands-on experience with tools like Canva, Buffer, and Answer the Public is beneficial.
The talent requirements in the crypto industry have had a huge spurt of growth over the past couple of years. Even though the market has been slow, the number of people building in the crypto and web3 space has not seen much decline.
However, the industry is still relatively new, and there are unique skills required to succeed as a marketing manager in the crypto space.
In this article, we will discuss what a crypto marketing manager does, covering both the hard and soft skills required to succeed, as well as some hands-on tasks & best practices to improve your reach and relationships.
With us? Alright, Let’s get started.🤩
Is Web3 Marketing a Good Career?
Marketing is a very rewarding and creatively fulfilling career. The opportunities in crypto marketing are endless and offer growth opportunities like nothing else.
However, marketing is also highly competitive, constantly evolving, and requires people to stay up-to-date with the latest trends and technologies.
Crypto Marketing Manager Salaries
Marketing is a lucrative career and especially when it comes to crypto marketing, the salaries tend to be really good.
Using crypto has a lot to do with marketing and community building and that means there is a lot of demand for qualified and able marketing managers in the space.
Marketing manager salaries in the crypto space are really good with $82k being the average salary and top 10% of marketing managers making an average of $150k.
And it pays really well to be a full stack marketer in this space. And this article is going to be about how to become exactly that: A power packed full stack crypto marketer.
Hard Skills for Marketing Roles
Every work profile has some technical skills that are required, and more than the bare minimum, we must be good at them in order to succeed.
So let’s talk about specific marketing talent skills you’d need in the crypto industry.
These are transferable from web2 in case you are someone who is contemplating their move from web2 to web3 industry. If you want to slowly transition from web2 to web3 you can use Chainlink labs for starters.
📀 Digital Marketing
Digital marketing is an essential component of any marketing manager’s toolkit.
To reach potential customers you must be able to successfully leverage many digital channels of distribution and to build a brand that people are going to love.
It really pays well in the long run to build a T shaped skill stack when it comes to marketing.
A ‘T’ shaped skill stack simply refers to when a person has working knowledge over a broad area of skills but also specializes in one or two in depth.
As marketing is a constantly evolving fast paced field it really helps to be an almost one person marketing department even though you don’t need to do all the jobs at once.
The one or two skills that are your specialization help you focus on bringing massive results while being able to collaborate well with others on the team.
🖥️ SEO
Search engine optimization (SEO) involves optimizing a website to rank higher in search engine results pages, also called SERPs.
To succeed in the crypto industry you must know how:
- Google ranks web pages
- Website optimization for user experience
- Backlink generation strategies
Additionally, you should make yourself familiar with Ahrefs, Google Search Console, Google Analytics, Semrush, and Moz and other analysis tools.
A working knowledge of basic HTML and markdown is a big plus as well. Markdown is used quite widely for formatting plain text across the board, especially with blogs.
📢 SEM & PPC
Search engine marketing (SEM) and pay-per-click (PPC) advertising involve running paid ads to reach potential customers.
In the crypto industry, where newer projects need to reach more people, SEM and PPC have to be really strategic.
Some key skills to know are:
- Digital advertising
- Keyword analysis
- Segmentation
- Campaign structure
- Budgeting
- A/B testing ad variations
📧 Email Marketing
Email marketing is much more than just sending a plain promotional email.
As a marketing manager in the crypto industry you must have a deep understanding of **psychology and consumer behavior, copywriting skills, strategic thinking, creativity, email A/B testing, sales thinking, ** and other tools valuable for email campaigns.
🌐 Social Media Marketing & Community Management
Social media marketing involves building and growing a social media presence and a highly engaged community.
This one single skill itself has multiple job roles tied to it, and people build their entire careers just in SMM alone.
📊 Data Analysis
In the crypto industry, marketing campaigns need to be constantly optimized based on data.
Therefore, understanding how to analyze data, make decisions, and run tests is a very important skill to have as a crypto marketer.
📝 Content Marketing
Most of the marketing in crypto is done through content and community plays a huge role in the success of a project.
A marketing manager in the crypto industry must understand the ins and outs of content marketing.
Additionally, you are expected to be ** good at outreach, drafting influencer marketing strategies, and executing campaigns ** with them from time to time.
⛓️ Blockchain Technology
As a marketing professional in crypto, you are expected to understand the basics of blockchain.
It's a huge plus to have a crypto degen marketer on the team.
You can start with the Bitcoin whitepaper, DEXs vs CEXs, De-Fi protocols, wallets, wallet security, etc.
🔈 Soft Skills
Now that we've covered the hard skills necessary to succeed in the industry, let's talk about the soft skills that will set you apart from the competition.
In addition, we'll share some best practices to help you excel in your role too.
🤝 Effective Communication
One of the most important soft skills for a marketing manager is effective communication.
Whether it's communicating with your team, external and internal stakeholders, or customers, your ability to convey your message clearly and concisely is crucial.
As a crypto marketing manager, you'll be required to communicate complex ideas in a way that's easy for your audience to understand.
This means being able to translate technical jargon into simple terms that anyone can understand.
💯 Adaptability
The crypto industry is constantly evolving, and as a marketer, you'll need to be adaptable and willing to learn new skills at a fast pace.
You'll need to stay up-to-date with the latest trends and technologies, and be able to pivot your strategy as needed.
❤️ Building relationships
In the crypto industry, building strong relationships is key to long-term success. You'll need to build relationships with key influencers, industry leaders, internal and external stakeholders, and the team members of your marketing team.
By building strong relationships, you'll gain access to valuable insights and opportunities that can help you take your marketing strategy to the next level and become a good head of marketing that can develop and execute.
As a marketing manager, your soft skills need to be at par with your hard skills.
Software and Tools
We thought a great way to see what tools people are using is to ask you, folks!
So we asked our community what their favorite marketing tools are.
An interesting tool was shared by David Higgs which is Answer the Public.
It's a great tool to help marketers figure out what people are searching for and what could make for a great piece of content to work upon.
Some other notable tools would be Canva, Buffer, Figma, ChatGPT, Photoshop & last but not the least, Jasper.
Additional Hands-On Tasks To Boost Your Crypto Marketing Career
Join and Interact in Crypto Communities
Joining and interacting in communities can give you valuable insights into the industry and its users.
It also allows you to build relationships with potential customers and industry influencers in the web3 space.
Crypto is a very tight knit and supportive community and a great network really helps build a strong career here in the long run.
Attend Conferences and local Meetups
Attending conferences is another great way to build strong connections with others in the space.
Most of the interaction in crypto happens online and the dynamic nature of conferences and meeting others physically really helps nurture relationships which always comes in handy in the long run.
Frequently Asked Questions
Q1. What are the most common Jobs in Crypto Marketing?
The most common web3 jobs in marketing include roles such as content marketing manager, SEO specialist, social media manager, and community manager. These positions focus on building and maintaining a strong online presence, engaging with the community, and driving traffic and interest in projects.
Q2. How high is the demand for Marketing and Marketer?
The demand for marketing professionals is substantial due to the rapidly growing nature of the blockchain and cryptocurrency industries. Companies are constantly seeking skilled marketers who can navigate the unique challenges of the market and effectively promote their products and technologies.
Q3. What does a marketing manager in web3 do?
The full job description of a manager in web3 is to oversee the planning and execution of marketing strategies within the blockchain and cryptocurrency sectors. They have a critical role and are responsible for increasing brand awareness, promoting community engagement, and leveraging digital marketing techniques to meet the company's objectives in the evolving web3 ecosystem.
Conclusion
Becoming a successful marketing manager in the crypto industry requires a unique combination of hard and soft skills.
You'll need to have a strong understanding of digital marketing, data analysis, defi, coinbase data science, and the blockchain industry to become an effective marketing lead that will positively impact cryptocurrency business development. You'll also need to possess effective communication skills, adaptability, and relationship-building abilities to give the best customer experience.
By staying up-to-date with the latest trends and technologies, building strong relationships, and constantly learning, you'll be well on your way to building an awesome marketing career in the crypto industry.
Good luck with your marketing job applications and career!
